BUILD Digital Product Experience
Structured, multi-market, multi-language catalog with centralized governance
Storyblok (headless CMS, multi-locale, visual editor) · Boomi (ERP/PIM sync) · HubSpot (CTAs, forms, personalization)
Storyblok (headless CMS, multi-locale, visual editor) · Boomi (ERP/PIM sync) · HubSpot (CTAs, forms, personalization)
THE CHALLENGE
Hundreds of products. The website tells only half the story.
Your organization runs hundreds of products with variants, specifications, and market-specific pricing. The website is static and out of sync with the ERP. Marketing cannot update a product page without going through IT.
- Outdated product pages, misaligned prices, missing variants
- Every update requires an IT ticket and weeks of waiting
- Different markets see the same catalog with no localization
- The website is not connected to the CRM: no personalization, no tracking
WHAT WE DO
A catalog that updates itself, for every market and language.
We unify a catalog fed automatically by your business systems (ERP, PIM) and orchestrate it from a single place, with variants per language and market. Marketing owns the content, IT owns the integrations.
This is not a website: it is a product experience connected to the CRM and the rest of your stack.
GOVERNANCE INCLUDED
Role-based and market-based permissions. Content approval workflows. Multi-locale compliance.
Service Details
Digital Product Experience
| Phase | Build |
| Deliverable | Operational B2B portal with a structured catalog and multi-locale governance |
| Platforms | Storyblok Boomi HubSpot |
| Prerequisite | Recommended: Engagement Platform (for CRM connection) |
| Duration | 8–16 weeks |
| Continues with | Evolution Sprint, Ongoing CRM & Engagement Management |
HOW IT WORKS
From architecture to operational catalog. Four phases.
1
Content architecture
We define the catalog structure: categories, attributes, variants, product relationships. We map the data sources (ERP, PIM, Excel files).
2
CMS setup and integrations
We configure Storyblok with components for each content type. We orchestrate the Boomi integrations to keep ERP/PIM in sync automatically.
3
Localization and content
We set up multi-locale governance: languages, markets, price and availability variants. Marketing populates the catalog through the visual editor.
4
CRM connection and launch
We integrate with HubSpot for CTAs, forms, tracking, and personalization. Launch comes with performance and SEO monitoring.
EXPECTED RESULTS
What your organization gets.
Synchronized catalog
Prices, availability, and specs update automatically from ERP/PIM. No more misalignment.
Native multi-locale
Every market sees the catalog in its own language, with local pricing and availability. Governance stays centralized.
Marketing in control
Your marketing team updates pages, adds products, and publishes without IT. Visual editor, approval workflows.
CRM connection
CTAs, forms, and tracking integrated with HubSpot. You see who looks at what. Real-time personalization.
FREQUENTLY ASKED QUESTIONS
Everything you need to know.
Does it work with any ERP?
Yes. Boomi ships with over 600 native connectors: SAP, Oracle, Microsoft Dynamics, custom systems. Sync runs in both directions.
How many languages and markets can it handle?
There is no hard limit. Storyblok is multi-locale by design: every piece of content can have variants per language, market, and channel.
Can marketing actually use the CMS?
Storyblok offers a drag-and-drop visual editor. Marketing sees the result in real time. Training is included.
What is the impact on performance and SEO?
Storyblok is headless: the frontend is optimized for performance, SEO, and GEO. Core Web Vitals stay under control.
THE NEXT STEP
After the catalog.
The catalog is live. Here is how to expand.Evolution Sprint
New markets, new languages, new integrations. Each sprint adds capability.
B2B Intelligence
Know who looks at what in the catalog and enrich each profile with external data.
Ongoing CRM & Engagement Management
The catalog is connected to the CRM. Ongoing management keeps both evolving together.
Your products deserve an experience that matches them.
Digital Product Experience builds it. Let's talk about your context.
Connected data. Autonomous decisions. Customers at the center.