BUILD Unified Customer View
The golden record: one truth about every customer, fed by every system
Boomi Data Hub (cloud-native MDM) · Boomi Integration (600+ connectors) · HubSpot Data Hub
Boomi Data Hub (cloud-native MDM) · Boomi Integration (600+ connectors) · HubSpot Data Hub
THE CHALLENGE
Customer data is everywhere. The truth is nowhere.
Customer data lives in 5, 10, 20 systems. They contradict each other. The CRM is operational but only sees part of the relationship. Every department has its own version of the customer.
- The ERP says one thing, the CRM another, the operational system a third
- Manual reconciliations take hours every week
- No one trusts the data — reports get rebuilt from scratch
- Decisions rely on incomplete or outdated data
WHAT WE DO
One customer profile that unifies data from every system.
We build a golden record — one customer profile with priority rules, intelligent deduplication, and real-time bidirectional synchronization. The golden record feeds the CRM and every downstream system.
The CRM sees everything: purchases from the ERP, contracts from the operational system, behavior from eCommerce. One authoritative source.
GOVERNANCE INCLUDED
GDPR data masking, cross-system consent management, audit trail on every change to the golden record, full data lineage. Data sovereignty compliance (EU data).
Service details
Unified Customer View
| Phase | Build |
| Deliverable | Operational golden record, 3-8 active integrations, data quality dashboard, governance documentation |
| Platforms | Boomi Data Hub Boomi Integration HubSpot Data Hub |
| Prerequisite | Complexity Map completed |
| Duration | 10–16 weeks |
| Continues with | Intelligent Automation Ongoing Integrations Management |
HOW IT WORKS
From the data model to the operational golden record. Four phases.
1
Data model and rules
We define the golden record model: which attributes, which sources, which priority rules apply when systems contradict each other.
2
Systems connection
We connect the source systems: ERP, CRM, operational system, eCommerce. Boomi has 600+ native connectors. Bidirectional synchronization.
3
Deduplication and merge
Fuzzy matching algorithms identify duplicates. Automatic merge rules with initial supervision. Data quality becomes measurable.
4
Go-live and monitoring
The golden record goes into production. A real-time data quality dashboard. Anomalies detected automatically.
EXPECTED RESULTS
What your organization gets.
One authoritative source
The end of conflicting versions. Every system sees the same customer.
Manual reconciliations gone
The hours spent rebuilding reports drop to zero. Data aligns on its own.
Measurable data quality
A real-time dashboard: completeness, consistency, freshness. Your team always knows the state of its data.
Full view from the CRM
The CRM sees purchases, contracts, behavior, history. All in one profile. No copy-paste.
FREQUENTLY ASKED QUESTIONS
Everything you need to know.
How many systems can be connected?
There is no technical limit. Boomi has more than 600 native connectors. A typical project starts with 3-8 systems and expands with Ongoing Management.
Does the golden record replace the CRM?
No. It feeds it. The CRM remains the working platform for marketing, sales, and customer service. The golden record gives it complete data from every system.
How long until your team sees results?
The golden record is typically operational with the first integrations in 8-14 weeks, depending on the number of systems to connect.
Does the data stay in Europe?
Yes. Boomi Data Hub operates with EU data residency. No extra-EU transit. Data sovereignty compliance is part of the project.
THE NEXT STEP
After the Golden Record.
Data is unified. Here is how to multiply its value.Intelligent Automation
AI agents that make operational decisions using the golden record. The natural step after unification.
B2B Intelligence
Enrich the golden record with external data: firmographics, intent signals, advanced profiling.
Ongoing Integrations Management
The golden record evolves with your organization. Monitoring, new systems, continuous data quality.
How many versions of the customer exist in your organization?
The Unified Customer View creates just one. Let's talk about your context.
Connected data. Autonomous decisions. Customers at the center.