BUILD Intelligence B2B
Advanced profiling and contact database enrichment at scale
Clay (100+ data providers, AI agent) · Boomi Integration · HubSpot
Clay (100+ data providers, AI agent) · Boomi Integration · HubSpot
THE CHALLENGE
The database is large. The intelligence inside it is thin.
Your contact database is wide but incomplete: decision-making roles are missing, company data is out of date, intent signals are absent. The sales team works blind. ABM campaigns launch on thin data.
- Your team does not know who decides, who influences, who blocks — inside target accounts
- Company data is whatever the last import captured, months or years ago
- Outbound campaigns see response rates dropping steadily
- Segmentation runs on industry and size, not on real signals
WHAT WE DO
We turn the database into a strategic asset.
We orchestrate automatic enrichment from over 100 external data sources: professional profiles, firmographics, technographics, intent signals, intelligent web scraping. Integrated with the golden record. Feeds the CRM, campaigns, and segmentation directly.
This is not a one-off import. It is a continuous process: the database enriches itself, every day.
GOVERNANCE INCLUDED
GDPR-compliant enrichment: verified sources, configurable data retention, managed opt-out.
Service Details
B2B Intelligence
| Phase | Build |
| Deliverable | Enriched database, automated enrichment pipeline, segmentation playbook |
| Platforms | Clay Boomi HubSpot |
| Prerequisite | Recommended: Engagement Platform or Unified Customer View |
| Duration | 4–8 weeks (setup + first cycle) |
| Continues with | Intelligent Automation, Ongoing Integrations Management |
HOW IT WORKS
From raw database to operational intelligence. Four phases.
1
Database audit
We analyze the existing database: completeness, freshness, duplicates, gaps. We identify the highest-impact areas for enrichment.
2
Pipeline configuration
We configure Clay with the sources most relevant to your market. We define enrichment rules, priorities, frequency.
3
First cycle and validation
A first enrichment cycle on a pilot segment. Results validated with the sales team. Rules calibrated.
4
Integration and automation
The enrichment pipeline is integrated with the CRM and the golden record via Boomi. The process becomes continuous and automatic.
EXPECTED RESULTS
What your organization gets.
Complete profiling
For every account: decision-makers, influencers, technologies in use, intent signals, up-to-date financial data.
Signal-based segmentation
No more industry and size: real signals of buying propensity. ABM on solid ground.
A pipeline that is fed
Qualified leads reach sales with context. Not names: intelligence.
A database that enriches itself
The process is continuous. The database improves every day, with no manual intervention.
FREQUENTLY ASKED QUESTIONS
Everything you need to know.
How many records does your team need to start?
B2B Intelligence is designed for B2B databases of meaningful size. Value grows with volume: more records, more intelligence.
Is it GDPR compliant?
Yes. Sources are verified, data retention is configurable, opt-out is managed. Enrichment runs on public-domain professional data.
What does the recurring process cost?
Setup is an upfront investment. Recurring enrichment has a monthly cost based on volume and the sources activated. Let's talk about your specific case.
Does it work without a golden record?
Yes, but the value is greater when enrichment feeds a golden record that in turn feeds the CRM and automations. The combination multiplies the impact.
THE NEXT STEP
After Intelligence.
The database is enriched. Here is how to use it to the full.Intelligent Automation
AI agents that use enriched profiling for multi-touchpoint lead scoring, churn alerts, and intelligent routing.
Engagement Platform
If the CRM is not yet operational, B2B Intelligence delivers more when a structured platform is already in place.
Ongoing Integrations Management
Recurring enrichment is part of ongoing management. The database evolves with your organization.
Is your database a list, or a strategic asset?
B2B Intelligence transforms it. Let's talk about your context.
Connected data. Autonomous decisions. Customers at the center.